Privacy Policy

1. Introduction

Prospect Smile ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our dental practice website or use our services.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

Personal Information

• Name, date of birth, and contact information
• Medical and dental history
• Insurance information
• Payment information
• Emergency contact details
• Appointment preferences and history

Technical Information

• IP address and browser information
• Website usage data and analytics
• Cookies and similar tracking technologies
• Device information and operating system

3. How We Use Your Information

• Provide dental care and treatment services
• Schedule and manage appointments
• Process payments and insurance claims
• Send appointment reminders and follow-up communications
• Maintain accurate medical records
• Comply with legal and regulatory requirements
• Improve our website and services
• Send newsletters and promotional materials (with consent)

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With your explicit consent
• To healthcare providers involved in your treatment
• With insurance companies for claim processing
• To comply with legal obligations or court orders
• In case of medical emergencies
• With service providers who assist in our operations (under strict confidentiality agreements)

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure servers and databases
• Regular security assessments
• Staff training on data protection
• Access controls and authentication

6. Your Rights

You have the following rights regarding your personal information:

• Access to your personal information
• Correction of inaccurate or incomplete information
• Deletion of your information (subject to legal requirements)
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent

7. Medical Records Retention

We retain medical records in accordance with applicable healthcare regulations and professional standards. Generally, adult records are retained for a minimum of 7 years after the last treatment, while minor records are retained until the patient reaches age 21 plus 7 years.

8. Children's Privacy

We are committed to protecting the privacy of children. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child without consent, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: